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SEO
SEO stands for “search engine optimization.” In simple terms, it means the process of improving your site to increase its visibility when people search for products or services related to your business in Google, Bing, and other search engines. The better visibility your pages have in search results, the more likely you are to garner attention and attract prospective and existing customers to your business.
Social Media Marketer
Social media marketers are marketing specialists who use social media platforms to promote a company’s offerings. They often use platforms like Facebook, Instagram, Twitter, and TikTok to reach new customers, engage with current ones, and announce new products or services.
Social media marketers can work in-house in a dedicated role within a company, but many work as freelancers and are hired to work for an hourly rate.
Google Adword
Basically, Google Ads is Google’s advertising platform, offering businesses the ability to place sponsored posts within Google search results, across the Google Display Network (all of the sites across the web that manage their advertising through Google), and on YouTube. Each of these channels is important, but we’re going to save Google Display and YouTube for other blog posts and just stick to Google search ads for this one.
Google ads is an incredibly powerful tool, that directs your ads to search engine results pages (SERPs) based on specific keywords that are relevant to your business. It’s a no-brainer that Google ads are a great way to elevate your talent attraction strategy.